Monday 21 June 2010

Differentiate to succeed through training

To win work there is a need to differentiate your service. Take a look at your team and see if you can improve how they interact with your potential clients.

Look at aspects such as bespoke service, after care, technical assistance and any other added value you may bring. Use training as one of many ways to build that long term relationship. Make the training sessions informative, enjoyable and a stepping stone to future interaction.

The benefits of training
It’s during these long periods of economic uncertainty that there is pressure to reduce budgets. Training is usually one of the first budgets to be cut. This is understandable with resources being focused on survival rather than investing in the future. Even free or low cost training sessions may be reduced to the bare minimum.

There are many benefits that can be derived from training, these include:
  • Keeps employees on the cutting edge of knowledge and practice
  • Can improve quality and efficiency leading to better productivity and brand value
  • Develops team spirit, internal collaboration and helps with employee retention
  • Develops a positive feeling within the organization, builds morale and improves the company image
  • Can unite the business with a common goal and purpose for long term gain

Take a look at your current training provision. How many of the above points are you able to deliver?

Training can also focus on three core areas within a business, these are:
  • Operational, this is the actual purpose of the business.
  • Management, this is the making it happen. The managing of the business and delivering the clients’ needs
  • Business Development, this is the task of bringing in more work to feed the business

Grants available to help you differentiate
Perhaps now, in this tough market, it is time to refresh your training approach. If you need a fresh pair of eyes to help differentiate your service then there may be grants available through various initiatives. I you want more details e-mail me on basil@potentialise.com

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