Harry, a businessman, had fallen on hard times and decided to visit his local church. The church was empty so he went up to the alter and began to pray.
“Oh god I need your help. I have worked hard but the economy is not good. I have prayed at home and have asked you on many occasions if you could help me by letting me win the lottery. No matter how hard I have prayed you don’t seem to hear me.”
“Harry,” God replied, “I need your help here. Could you at least first buy a lottery ticket?”
In the same way we can’t hope to attract new clients if we don’t make an effort to tell them we exist.
We need to have a plan.
We need to target the clients we want to work for and start communicating with them.
We need to find out their needs and then tell them we can help them.
Also we need to stand out from the crowd, differentiate ourselves from our competitors.
The more we work at it the more likely success will follow.
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