Sunday 28 February 2010

Don’t take it for granted that your client understands

A mother took her five year old daughter to see the ballet. After a fine performance with the female dancers all on the tips of their toes, the young girl was heard to say “Mummy, why didn’t they get taller dancers?”

In the same way when dealing with your clients don’t assume they know the basics of what you do. You will need to gauge what they know in your preliminary discussions and use this knowledge to guide you with your presentations and proposals content. Equally don’t underestimate what they know!!

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